When it comes to running a successful ecommerce store, there are lots of different ways to generate revenue and gain popularity. Most importantly, successful ecommerce stores are able to generate strong leads; even with a large following of loyal customers, the only way your company can continue to grow over time is by attracting and converting new customers. If you’re trying to generate more high-quality leads (and who isn’t!), here are just a few tips to get you started:
1 Invest in content
One of the most important things you can do as an ecommerce store owner is have a blog you post to regularly. There’s a reason 53 percent of marketers make content their top priority, and that’s because it’s one of the most effective ways to market yourself. According to Entrepreneur.com, “Great content boosts your visibility in search. This, in turn, generates more traffic to your website.” Once they’re on your website, you can get potential customers to sign up for an email newsletter, contact you if they have questions about your product or service, and place orders.
2 Use Instagram
We know you have a Facebook page already, since pretty much every business, person, artist, boy band fan club and everything in between uses Facebook as their preferred social media platform. But Instagram is becoming more and more popular, so much so that you may be surprised to learn Instagram marketing offers brands 25 percent more engagement than any other social media platform. So start posting on Instagram already, and create a fab aesthetic to go with it!
3 Email marketing
Another great way to stay in touch with your customers is via email. If you’ve ever signed up for an email newsletter, you know exactly what we’re talking about. You may even know exactly what to do and what not to do, depending on which emails you delete immediately and which ones you read the minute they come to your inbox. Considering you’re 6 times more likely to get click-throughs from an email campaign than from a tweet, you’ll definitely want to start an email marketing campaign and study these tips from the pros.
4 Create more product reviews
When it comes to attracting younger customers like Millennials and Generation Z (who now make up around 25 percent of the American population), you’ll want to make product reviews available and accessible. Advertisements don’t work for this customer base; thorough research, especially reading up on reviews and fully understanding the product, is what will sell this demographic on your product or service. The more information you provide them, the more likely the are to feel you’re engaging on their level and respect your company and what it offers.
5 Encourage your customers to spread the word
Did you know that 74 percent of consumers identify word-of-mouth as a key influencer in their purchasing decisions? Clearly, this is one of the best ways for you to get people to trust your ecommerce store and buy some products, too. Luckily, you’ll be able to encourage your current customers to spread the word by offering them a discount on their next purchase if they refer a friend to your website, for example. For some great ideas for an effective referral strategy, check out this blog post from Shopify.
6 Make your website user-friendly
It may seem obvious, but it’s quite likely your website is outdated, unless you’ve just started it. Why? Because trends are always changing when it comes to what consumers want — just take a look at this article on 11 web design trends to watch in 2018. You may be surprised the ways in which you could update your website to be more appealing to users. 70 percent of people don’t trust poorly designed websites, so make sure you review these design trends and keep your site updated to attract confident consumers.
7 Make your website mobile-friendly
Did you know the average person spends 4 hours a day on their phone, and that 62 percent of smartphone users have made a purchase online using their mobile device in the last 6 months? That means you need to ensure your website is mobile-friendly, and if you want to go the extra mile, you’ll want to develop an app, too. Luckily, app development is easier than ever (and totally free) with Appy Pie.
As you can see, there are lots of ways to drive leads to your ecommerce store. Whether you’re offering consultation services for improving personal credit or a content-writing media company generating blog posts for films like People You May Know, you’re sure to benefit from these strategies.
Are there any strategies you’d recommend to ecommerce store owners to drive more leads to their business?